If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. Follow this checklist for…
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank…
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions. This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing,…
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that…
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad news: the…
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It…
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices. Acquisitions can have a dramatic impact…
If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance.…
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign,…
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good for seasonal keywords but to be honest it would be great if the search volume in general would be more accurate… — Kim von Däniken (@KimvonDaniken)…
