Category: Digital Marketing

Visibility in AI search is still in its early stages, which means you’re not late…

SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need…

Traditional search tracking is built on a simple promise: type a query, get a result,…

In 30 seconds, here’s what you need to know about the differences between SEO and GEO:SEO…

100 most cited domains in ChatGPT globallyThe top most cited domains in ChatGPT globally are…

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to…

Get the week's best marketing content We analyzed our Brand Radar database of 5.5 million…

AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages…

When you search on the internet, there’s a good chance LLMs are involved somewhere in…

Google announced AI Mode as a Labs experiment on 5 March 2025.Two months later, on 20…

It pays to know how AI is changing search. 32% of Nasdaq companies see a…

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems…

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into…

Get the week's best marketing content Given OpenAI’s close relationship with Microsoft, many expect that…

Search everywhere optimization (some call it SEvO) means making sure people can find you no…

GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting…

It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere…

In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by…

In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained…

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling…

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.I’ll…

There are plenty of website metrics out there, and just as many tools to track them.So,…

Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one…

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17…

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed…

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on…

Google provides a solid set of free SEO tools. From simple keyword research to performance…

If you rank well in traditional search results, does that mean you’ll get cited in…

How much do traditional and AI search results overlap? AI models draw on search engine indexes…

I set up some tests over a month ago to see if Google would rank…

Get the week's best marketing content AI Overviews aren’t always in the first position in…

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply…

AI Overviews are AI-generated content, which means they can contain hallucinations.Google uses “grounding” to improve…

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been…

Get the week's best marketing content Does being mentioned on highly cited web pages lead…

Article PerformanceData from AhrefsThe number of websites linking to this post.Get the week's best marketing…

In 2023, Google published a blog post stating that they’re not against AI content:If you…

Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of…

Get the week's best marketing content Does being seen more on the web lead to…

We recently launched our new AI detector. For almost any webpage, you can analyze the…

You don’t need to be tech-savvy to build a website. With AI, you can bypass coding,…

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy…

Google is forever telling us that AI search is better quality…When they [users] get to…

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR…

AI is all anyone can talk about right now–and for good reason.It’s on track to…

Going into this study, I suspected that domain-level link metrics would not be a good…

I became interested in automotive SEO after buying a new car and getting some repairs…

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords,…

I don’t think this result will come as a surprise to anyone. Websites that get…

For Gen Zs, TikTok isn’t just a social feed.It’s a search engine:Nearly 1 in 10…

AI assistants are rewriting the rules when it comes to visibility on the web. The…

The web is being crawled more than ever, but it’s no longer just search engines…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows,…

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as…

Search engines keep telling us traffic from AI search is better quality, but is it?…

Figuring out if your content marketing works is really tough. Even though we have better…

Get the week's best marketing content From how content is created to how brands are…

Article PerformanceData from AhrefsThe number of websites linking to this post.Get the week's best marketing…

Good content is good content, and top websites are top websites. These things don’t change.…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows,…

I was previously a skeptic of AI content detectors, and many people still are. Andrew…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically…

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a…

When most marketers think about SEO, they jump straight to keywords like “best running shoes”…

According to our upcoming study, 87% of marketers use AI for content. I’m one of them.AI…

Search is moving from traditional search engines to generative engines, but traffic from many of…

With Google’s AI mode developments, we’re heading toward a future where search results could eventually…

AI bots power some of the most advanced technologies we use today, from search engines…

Ever wonder which SEO bots are the most blocked? This can impact the quality of…

Get the week's best marketing content Google just rolled out AI Mode to US users.I…

Built within these scores is an implicit assumption that the higher your score, the higher…

We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush…

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of…

According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1…

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about…

Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and…

Back in 2017, we conducted a study to answer a simple yet important question: How…

The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion…

The cybersecurity industry is growing fast, with both new and established players competing for attention.…

At any point, any marketing team has infinite ideas and opportunities.New technologies, channels, strategies, and…

Share of search (SoS) is the percentage of all brand-name searches in your market that…

PPC keyword research is the process of finding the exact words or phrases people type…

A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are…

You’re looking for this article because you think long-form content works right? Or at least…

Developers and marketers are being told to add llms.txt files to their sites to help…

You have a target keyword. You want to have your website appear in the search…

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and…

As a marketer, I want to know if there are specific things I should do…

AI is already a pretty formidable new growth channel, driving brand interest through mentions and…

The secret weapon behind a successful event isn’t just great speakers, a cool venue, or…

This guide is designed to help financial institutions of all sizes navigate the unique challenges…

Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter,…

While AI traffic is growing as a referral source, Google still dominates by a factor…

There’s a major competitor in your search results: Google.The other day, Lily Ray (Vice President…

The internet never forgets… unless the page vanishes, the site goes offline, or the content…

If you’ve spent some time in digital marketing, you’d think making quality content is the…

Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website…

Many marketers hit limits not because they lack ideas, but because they can’t execute or…

Many junior SEOs make the same mistake: they chase high search volume, assuming it means…

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different…

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands…

Generally, companies don’t like to give promotions. They are expensive and risky. The company has…

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even…

Digital marketing analytics helps you understand which of your marketing tactics work and which don’t.…

Here are two ideas that can be true at the same time: SEO offers worse…

Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs…

We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth…

What are the top search engines in the world? It depends on what you’re looking…

Getting customers is the lifeblood of any business.But search for “how to get customers,” and…

SEO and the stock market — two completely different worlds. Yet when you run a…

SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the…

Get the week's best marketing content Life is full of huge, difficult questions. Are we…

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility…

We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending…

We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending…

Any content writer with skin in the game knows the sinking feeling that comes with…

We studied the traffic of 3,000 websites to better understand the size and make-up of…

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes…

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of…

An SEO topical map is the roadmap for your website’s content strategy. Its core function…

A backlink gap analysis is the process of finding great links your competitors have that…

AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without…

There are tons of tools promising that they can tell AI content from human content,…

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore.We’ve already…

Google has said links are less important than they used to be, and most SEOs…

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you…

Get the week's best marketing content We ran this study to find out if running…

I tested the most popular AI image generators to discover their greatest strengths and weaknesses.At…

Get the week's best marketing content These are the 100 most expensive keywords on Google…

During my flat-sharing days, I had a housemate that would follow me room to room,…

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard…

Back in the day, I ran a couple of semi-successful affiliate websites. I even once…

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce…

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands…

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content…

We’re not exactly short on AI content creation tools as we head into 2025—in this…

I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I…

We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in…

You don’t have to be the next James Bond to start PPC spying—all you need…

But often, brand monitoring is more than just responding to comments that mention your brand—it’s…

SEO potential is the measure of how much organic traffic you can generate through search…

SEO often sounds more complicated than it really is. As a small business owner, you…

I’ve worked in SEO for just over 12 years.In that time, I’ve built up a trusty…

At first glance, branded content may seem worlds apart from the actual brand. But that’s…

If you’re a founder who knows that SEO matters, but doesn’t know where to start,…

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses…

I’m going to type the lamest thing I’ve ever typed and make 90% of you…

The holidays are coming up. What can you do to ensure you’re getting the most…

AI is eating the world, and it’s only been two years since the “ChatGPT moment.”…

Local newspapers will link to anything. Seriously.Did you run the numbers and find that people…

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI…

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at…

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending…

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in…

Get the week's best marketing content Are you looking for some juicy affiliate marketing statistics?Don’t…

Get the week's best marketing content Are you looking for some juicy affiliate marketing statistics?Don’t…

Hey all, I’m Rebekah and I am your Chosen One to “do a blog post…

Get the week's best marketing content Here are the top 100 trending products right now,…

At its core, a PR report is about presenting the impact of your hard work.While day-to-day…

One way in is to identify and rank for trending keywords before these big sites…

Generating demand is about making people want stuff they had no desire to buy before…

We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that…

Get the week's best marketing content These are the 100 most searched people, along with…

Nobody needs SEO like NerdWallet.Their S-1 shows over 70% of traffic is unpaid. For a…

Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting…

Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow?…

These are the 100 most asked questions on Google, along with their monthly search volumes.100…

I asked 11 affiliate marketers for their top affiliate marketing tips in 2024.Here are the tips…

I asked 12 SEOs for the link building strategy that’s working best for them right now.…

Healthcare SEO is the secret to helping your organization reach more patients and clients.SEO can…

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and…

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise…

Recent changes to Google’s user interface have affected the volume and quality of organic website…

Enterprise link building is the process of acquiring links to a large, enterprise company’s website…

Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help…

Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty?If…

Content marketing can become complicated and effortful very quickly.Content teams need to manage ideation, writing,…

HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status…

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to…

This article is for anyone who wants to convince their boss to invest in SEO,…

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google…

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to…

After half a decade of blogging experience, I’ve learned that when it comes to promoting…

SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in…

AI can make your SEO efforts faster, better, and more fun—if you know how to…

Get the week's best marketing content If you’re curious about the state of Google search…

In this guide, I’ll cover in detail how to make the best use of keywords…

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content…

Get the week's best marketing content Hello everyone. It’s April again, so I’m back in…

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may…

If you’re a small business owner, people are searching for what you do on Google.…

If you’ve invested time and effort writing an epic piece of content, don’t forget about…

Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an…

Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback…

Not sure how to prepare your content report? I get it — too many metrics…

Most content today is arbitrage, simply moving information from one place to another.Very few blog…

Keyword clustering tools group keywords with the same or similar intent. This makes it easier…