Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if…
Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and rankings in search engines. Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are and…
Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings in search engines. Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of…
Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In this beginner’s guide, I’ll explain what online reputation management is, why…
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them focus on what really matters. So,…
HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just enough money to send a small team of the best of us to the Moon or solve world hunger for a couple of years. They have a special place in…
SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus…
This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100…
The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen when Google finds two or more pieces of content on a site that are very similar or identical. The issue will show in the Page…
In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on…
